Replace any image background with pure white in seconds. Ideal for eCommerce, portraits, and marketing graphics. Private, fast, and watermark-free.
Upload an image to preview the white-background result here.
Create professional product photos and profile images with a clean white background. Perfect for e-commerce, portfolios, and social media.
Remove distractions and keep focus on the subject
Uniform product grids and team photos
Works across websites, marketplaces, and print
Ideal canvas for text and graphic overlays
Upload JPG, PNG, or WebP (≤ 10MB)
Removes background and fills with pure white
Preview and save your white-background image
White backgrounds (#FFFFFF) are the industry standard for e-commerce product photography and professional listings. Major platforms like Amazon, eBay, Etsy, and Shopify require or strongly recommend white backgrounds for main product images because they increase conversion rates by 20-40%, create consistent shopping experiences, and ensure products display correctly across all devices and screen settings.
Different platforms have specific white background requirements. Amazon mandates pure white (RGB 255,255,255) backgrounds for main product images, with products occupying at least 85% of the frame. eBay recommends white or light backgrounds for better visibility in search results and category browsing. Etsy encourages clean, distraction-free backgrounds to maintain marketplace aesthetic consistency. Shopify and WooCommerce merchants typically use white backgrounds to maintain professional store presentation and reduce bounce rates. Meeting these standards isn't just about compliance—listings with proper white backgrounds see higher click-through rates, better search rankings, and improved customer trust.
| Platform | White Background Requirement | Image Specifications | Impact on Visibility |
|---|---|---|---|
| Amazon | Mandatory pure white (RGB 255,255,255) | 1000px minimum, product fills 85%+ of frame | Critical—non-compliance = suppressed listings |
| eBay | Strongly recommended for main images | 500px minimum, square or 1:1 aspect ratio | Better search placement and click-through rates |
| Etsy | Encouraged for professionalism | 2000px recommended, consistent lighting | Improves marketplace trust and conversions |
| Shopify/WooCommerce | Best practice for store consistency | 1200-2000px for zoom features | Reduces bounce rate, increases time on page |
| Google Shopping | Preferred for product feeds | 800px minimum, accurate color representation | Higher ad quality scores and lower CPC |
Studies show that product images with white backgrounds convert 20-40% better than those with cluttered or distracting backgrounds. White backgrounds reduce cognitive load—customers focus on the product itself rather than environmental context. They enable faster decision-making by presenting products in their purest form without lifestyle distractions. They facilitate comparison shopping when customers view multiple products side-by-side. And they build trust through professionalism—clean white backgrounds signal that you're an established, credible seller who follows industry standards.