Compress, resize, and optimize images for faster websites and smaller file sizes. Reduce images by up to 80% without visible quality loss.
Choose the right tool for your optimization needs
Don't serve a 4000px image in a 600px container. Resize to the actual display size (or 2x for retina).
WebP for photos on web, PNG for graphics with transparency, SVG for icons and logos.
80-85% quality is usually visually identical to 100%. This alone can cut file size by 50%+.
EXIF data can add 10-50KB per image. Strip it for web use (also protects privacy).
Add loading="lazy" to images below the fold. Browser loads them only when needed.
Use a CDN like Cloudflare to cache and serve images from edge locations near your visitors.
Google uses page speed as a ranking factor. Optimized images can improve your Core Web Vitals, boost SEO rankings, and reduce bounce rates.
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